What I Did on My Summer Vacation If writing were easy, this book would be HUGE
Andrea Aguirre chose to spend eight days of her summer as a Future
Author at the recommendation of her English teacher. The Royal Palm
Beach High School junior was pleasantly surprised by the program.
"It
was a fantastic experience. I thought it would be a simple writing
workshop, but instead it was a re-creation of the entire publishing
process."
Aguirre was one of fifty-five middle and high school
students in Palm Beach County, Florida starting the new school year with
better writing skills, thanks to their participation in the Océ Future
Authors Project. Now in its fifth year, the program is a partnership
between the School District of Palm Beach County and Océ North America
and is designed to help students experience the process of becoming
published authors. Along the way, it empowers them to realize things
they have dreamed of, changing the game for them now, and maybe forever.
Sheryl Pattek, vice president of marketing services for Océ North America Production Printing Systems Division, and author Dwight Stewart with Future Authors, (l to r) Miranda Vogt, a student at Bak Middle School of the Arts; and Shivangi Narain and Eric Teller from Don Estridge High Tech Middle School.
Spanish River High School senior, Whitney Fenelon,
also found the program an effective way to improve her writing. I
learned that I dont need as many words when I write, she says. I also
learned a lot about the publishing process, which will help me when I
try to publish my books.
This years book, titled by the students, If Writing Were Easy, This Book Would Be Huge, will be unveiled on November 10 at a book signing hosted by the City of Boca Raton at the Spanish River Public Library.
Since
the programs inception in 2006, more than 250 students have
participated in Océ Future Authors Project writing workshops. Each year
the program features professional authors who share their successful
publishing experiences with the students. Participating authors this
year included Dr. John E. Becker, an award-winning author of 28 books,
Poets Dwight Seon Stewart and Katrina Sapp-Holder, and Cuban-born
Carolina Garcia-Aguilera, the best-selling author of eight books.
We
were once again thrilled by the passion for writing and the quality
works submitted by students this year, says Sheryl Pattek, vice
president, marketing services for Océ North America Production Printing
Systems division in Boca Raton. Océ is proud to work with our other
generous sponsors to help so many Palm Beach County students experience
the unique opportunity to become published authors, which is made
possible through the advent of digital book printing technology.
Assistant
Superintendent for the School District of Palm Beach County, Constance
Tuman-Rugg, Ph.D. added that programs like this demonstrate the power of
programs which bring the private and public sectors together for the
benefit of students. Everyone benefits when creative ideas like this
are put in place, she says. As a result, our students expand their
horizons and get excited about writing. The Océ Future Authors
Project is made possible with generous grants from the Lawrence Sanders
Foundation, BankAtlantic Foundation and Xplor International, a
not-for-profit educational and networking association serving users and
suppliers of document technologies. All donations benefit the Education
Foundation of Palm Beach County in support of Océ Future Authors
Project. For information on how to donate to the program, contact the
Executive Director, Mary Kay Murray, at murraymk@palmbeach.k12.fl.us.
Shifting from Mail to Marketing Helping small businesses with short run color, variable data marketing
"We see the future of direct mail as a personalized, targeted medium
that requires digital printing," says Lynndell Epp, President of Mail
Masters of Colorado, Inc. "Digital printing is growing within the
mailing and printing industry, so it's very critical for companies like
ours to implement technology to offset declines in other areas of our
business."
Mail Masters of Colorado is growing their business as
a marketing resource for small businesses. The company has aggressively
pursued strategies to establish leadership in their market, and in
April 2009, an investment in Océ digital color technology gave them the
ability to create variable full color direct mail for customers in a
variety of fields.
Comprehensive Service, Affordable Color Were finding we can be a more comprehensive service provider, which in turn provides us with more opportunity, said Epp. As we continue to build our capabilities and reputation, in the coming year we should see our marketing services improving our bottom line even more.
Variable data communication is an important strategy for companies that are serious about improving their marketing. I tell my clients that the more personal their marketing, the better the response. Another trend is integrating printing communication with web communication, for example, sending a customer to a PURL or a campaign specific landing page, Epp added.
The Océ CS650 cutsheet color system produces appropriate run lengths of quality output at affordable price points for the small businesses that make up our client base, notes Briana Epp, Mail Masters General Manager.
Weve helped clients move short-run offset work to our Océ equipment, which has improved turnaround time for them. Thats been one of the biggest advantagesimproving speed to market."
Newspapers of the Future Individualized newspapers demonstrated in Oz
The Digital Daily newspaper, the first publication of its kind in Australia, is being printed in concert with Océ Australia Limited on an Océ JetStream® continuous feed, full-color inkjet press. The Océ JetStream system prints up to 3,000 36-page tabloid newspapers per hour or 23,000 copies per eight hour shift. Each copy is potentially an individual product, printed digitally with no loss of speed or quality compared to more traditional printing methods.
Océ partnered with the Pacific Area Newspaper Publishers' Association (PANPA) to produce the first individualized newspaper in Australia. The process was demonstrated at the annual PANPA Future Forum trade conference in Sydney, August 26-27. CEO of the Newspaper Publishers' Association, Mark Hollands, says the Digital Daily was conceived to demonstrate what is possible with a digital press. "This technology presents an opportunity to create new products and revenue streams," he said. "I'm attracted by its capacity to allow personalization of newspapers, sections and magazines."
Reader-driven Personalization Readers could select stories and ads according to their interests so that the 16-page PANPA Digital Daily newspaper contained stories and ads personalized for each reader. By inviting subscribers to submit their preferences in news and products via a web portal, each newspaper can be tailored to those preferences.
The production of digital newspapers is a target market for specialized newspaper printers. Additionally, digital newspapers provide an opportunity to general commercial printers and mailers to profitably extend their production night shifts. Océ pioneered this market with the Océ Digital Newspaper Network®. More than 25 million newspaper copies have been produced globally through this network since 2001, making Océ the world market leader in digital newspaper production.
The introduction of the Océ JetStream series of digital full-color inkjet presses extended Océ production capabilities into higher run lengths, unprecedented productivity and full-color quality on par with traditional newspapers produced on offset presses. Now digital production speeds are within the scope of those required for smaller metropolitan, suburban and country newspapers.
Océ software enables personalization and processing With the Océ PRISMA® software suite for Graphic Arts workflow, Océ also offers solutions for generating highly personalized newspaper content. These variable applications can be processed in real time to match the speeds of the digital presses, which can be up to 150 meters per minute.
Personalization is now a solid publishing concept to help reinvigorate newspaper circulation. We are fully committed to the digital newspaper market, and with the PANPA Digital Daily, we provide a market-driven proof of concept for individualized digital newspapers providing a real business added-value that cannot be produced on traditional offset presses, said Peter Wolff, Océ Vice President Graphic Arts.
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About Océ Océ is a leading
international provider of digital document management technology and
services. The company's solutions are based on Océ's advanced software
applications that deliver documents and data over internal networks and
the Internet to printing devices and archives -- locally and around the
world. Supporting the workflow solutions are Océ digital printers and
scanners, considered the most reliable and productive in the world. Océ
also offers a wide range of display graphics, consulting and
outsourcing solutions.
Océ employs around 22,000 people, with
2009 revenues of approximately $3.7 billion, operates in around 100
countries and maintains research and manufacturing centers in the
Netherlands, the United States, Canada, Germany, France, Belgium, the
Czech Republic, Romania and Singapore. Océ North America is
headquartered in Trumbull, CT, with additional business units in
Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and
Vancouver, BC. North American revenues represent approximately half of
Océ's worldwide business, and employment is approximately 10,000. For
more information about Océ, visit . Outside the U.S.,
consult .
"Océ"
and the Océ logo are registered trademarks of Océ-Technologies B.V. All
product and company names are trademarks or registered trademarks and
are the property of their owners and are respectfully acknowledged.
