You know what photobooks are and maybe even have some. But QR codes?
Shorthand
for Quick Response, QR codes are information-rich codes that can be
included in many types of print advertising and are readable by many
"smartphones." Using the phone's camera to take a picture of a QR code
in a print ad or outdoor display directs the phone's web browser to the
advertiser's website. There you may find product information, special
offers or a way to place an order. Tying a print ad to the web makes it
more powerful while providing a reliable means of measuring ad and
media effectiveness and actually growing a company's list of prospects.
Get a first hand look at QR codes in the Océ booth at PRINT 09,
where ads with QR codes will be part of the Chicago issue of Where
magazine. Océ is working with Output Links to produce the magazine
using the Océ CS Tandem family of cut-sheet color presses. These
multi-engine cut-sheet color printers are like no other system in the
industry. Users can combine up to four CS665 Pro Fogra-certified print
engines with a central server and color management software to create
an affordable, versatile and scalable way of adding consistent graphic
arts quality color to their operation based on real world business
requirements.
The heart of the system is the two-engine, CT 130
Pro, which earned a Best of Show at the AIIM/On Demand conference
earlier this year. In addition to Where magazine, it will be printing
full-page color photographs and a full-color case-bound photo book
showcasing the color quality ensured through Fogra certification. This
formalized process encompasses color management, production proofs,
makeready, and sampling of at least 5,000 prints, resulting in a
Process Standard Offset [PSO] certification based on ISO 12647-2. This
provides proof of the quality a device is capable of and serves to
ensure smooth production an increased customer satisfaction.
About Océ Océ
is a leading international provider of digital document management
technology and services. The companys solutions are based on Océs
advanced software applications that deliver documents and data over
internal networks and the Internet to printing devices and archives --
locally and around the world. Supporting the workflow solutions are
Océ digital printers and scanners, considered the most reliable and
productive in the world. Océ also offers a wide range of display
graphics, consulting and outsourcing solutions.
Océ employs
around 23,000 people, with 2008 revenues of approximately $4.3 billion,
operates in more than 90 countries and maintains research and
manufacturing centers in the Netherlands, the United States, Canada,
Germany, France, Belgium, the Czech Republic, Romania and Singapore.
Océ North America is headquartered in Trumbull, CT, with additional
business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake
City, UT and Vancouver, BC. North American revenues represented
approximately half of Océs worldwide business in 2008, and employment
is approximately 10,000. For more information about Océ, visit . Outside the U.S., consult .
