Expanding Personalization at Direct Group
Meeting the demand for fulfillment, quality, speed and versatility
Direct marketing leader Direct Group has purchased 32 Océ VarioStream 8750 systems to upgrade capacity; increase uptime, speed and operational efficiencies; and take advantage of some of the industrys latest digital technology, including flexible color and MICR printing. The New Jersey-based fully integrated direct marketing solutions provider serves clients in financial services, insurance, nonprofit and other industries.
Dramatic reconfiguration
In the last 60 days Direct Group has completed a dramatic reconfiguration of its personalization platform by leveraging a full range of technology. Direct Group has installed a total of 47 printing engines from Océ, ranging from the JetStream ink jet system to Océ VarioPrint 6000 systems with Gemini Instant Duplex technology. With the VarioStream 8750 systems, this broad fleet improves Direct Groups ability to meet complex customer requirements for fulfillment, quality, speed and versatility. With this technology, Direct Group is positioned to deliver fast, large-scale personalization as well as highly targeted, multiple-cell trigger mailings using fully variable color formats. The systems will produce direct marketing campaigns, primarily for clients in the financial, telecom and insurance sectors, where sophisticated personalization capabilities, speed-to-market, and cost control are crucial to providing maximum campaign ROI.
"With the help of Océ, Direct Group now has one of the most advanced personalization platforms in the United States leveraging the newest technology, said Direct Group President and CEO, Don McKenzie. Only Océ can go end-to-end with the full scope of print solutions that we need. We have tremendous confidence in the Océ team to continue to evolve technology that helps us meet the needs of our sophisticated multi-channel clients.
Opening new opportunities
Because the new Océ VarioStream 8750 systems can deliver high quality digital output 25 percent faster than the existing systems, Direct Group can take on additional business opportunities without increasing footprint in their production space. Print volumes on the Océ VarioStream systems are expected to be up to 300 million personalized letters per month, depending on format.
Key features of the Océ VarioStream 8750 systems include black and white, highlight color, duplex and MICR printing capabilities. At Direct Group, all of these printers will be configured for two-sided output with MICR printing, thus ensuring consistency on every engine and every page. Operators will centrally and efficiently manage all the systems from one console using Océ PRISMA workflow software, thus improving operational efficiency as well.
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