Océnomics @ Work: Book Publishing TJ International Sees Unprecedented Growth
Secure Printing for Sensitive Documents
Digital Nirvana Improving Your Marketing ROI Best practices in 1:1 Printing
Transforming
performance at every level is fast becoming recognized as essential to
not merely business survival but to stability and growth. A new Océ white paper
talks about Océnomics, a systematic approach to leveraging the
differentiating power of technology to drive leaner, more efficient,
more profitable operations. It is the underlying philosophy that drives
Océ research and development efforts. As a result, it ensures that
every new product serves a larger purpose--helping customers grow
revenues, decrease costs and compete more effectively. This month, take a look at how Océnomics is changing book publishing.
Océnomics @ Work: Book Publishing
Book publishers around the world are recognizing the costs and
environmental benefits of digital book printing. They're realizing that there
is more to the cost book production than just printing. Shipping, warehousing,
returns and carrying costs in many cases amount to more expense than printing.
Digital printing changes the equation, and according to INTERQUEST research,
digital book printing volumes are expected to grow 15 percent annually through
2012. Four factors of Océnomics help make it work.
Four Factors With
digital technology, the unit cost of the book might be 10 to 15 percent higher
but all of the other factors are dramatically reducedespecially warehousing
and returns. Not only does digital eliminate the issue of obsolete shelf
inventory, overruns, and returns, it enables book printers and publishers to
expand market opportunity, reduce costs and achieve a competitive edge. The
result is a far less expensive value proposition and a greener way of doing
business.
Of the top 20 digital book manufacturers, more than half have Océ solutions as part of their digital platforms. In fact, book printers use Océ systems to print tens of millions of books per year. The four pillars of Océnomics, Innovation, Productivity, Sustainability and Performance are the foundation for the success of these companies.
Innovation
Productivity
Sustainability
Performance
Cost-effectively print
and publish books on demand or in very short runs and open up new
opportunities to customize books to match individual needs.
High speed equals fast
turnaround and the ability to bring new ideas to market or to respond to new
interests instantly.
Print books on demand or
in short runs to eliminate paper waste and storage costs or distribute and
print to minimize transportation costs and resulting carbon impact.
Predictable 24/7
operation meets the turnaround requirements that consumers expect.
In the next article, take a look at how TJ International is applying Océ technology in its burgeoning book production operations.
Unprecedented Growth A European first for an award-winning book manufacturer
Phenomenal growth in digital book production has triggered another major technology investment by award-winning book manufacturer and short-run pioneer . The Cornwall, UK-based book producer is celebrating another milestone as Europes first confirmed site for the worlds fastest cut-sheet printer, the system. One of the worlds prominent companies in the book printing business, TJI, has acquired the new system to cope with rocketing demand for digital books.
A big leap forward "This is another big leap forward for us and will keep us at the forefront of book manufacturing," says Angus Clark, TJIs CEO. "For us, digital is the biggest growth market and we expect that it will increase from 16% to 25% of our current turnover within two or three years. Things for us will continue to be far more digital. Digital book manufacturing will continue to increase at a phenomenal rate just as litho production will go down in the years to come.
The average book run at TJIs overall is now around 1,200 to 1,300 copies, down from 1,600 to 1,700 in the 1990s. Everybody can see that print runs are going down overall. notes Clark. As digital develops we see the crossover point getting closer and we will have to question whether we need to be in litho at all. However, if I didnt print litho, digital quality which is improving all the time would have to be even better.
Unique technology and more environmental benefits Océ offers better digital technology and more environmental benefits than any of its competitors," he adds. "Its unique printing technology is extremely environmentally friendly and means the printer uses less power, fewer consumables and makes less noise, without compromising quality. We are delighted, as will our customers be with the results!
A big swing in the market "The introduction of the Océ VarioPrint 6320 printing system has taken the market by storm," notes Jan Verschaeren, Océs Executive Vice-President, Document Printing. Since launching this duplex technology little more than three years ago, there has been nothing comparable and it is being used for all kinds of applications from banks and other financial institutions, to commercial printers and, of course book printers such as TJ International.
Across Europe and further afield we are witnessing a big swing in the market with established publishers printing for distribution, not printing for warehouses," he continues. "That is why there is so much growth in the digital book market. The pressure that all printers are under from customers is to find ways of publishing for the whole life cycle of a title. This means from the point of getting a finished file of a book that might never go out of existence because you never know when one copy might be needed again in the future.
Secure Printing for Sensitive Documents A new level of variable, on-demand document security
With the incidence of fraud, identity theft and
counterfeiting on the rise, producing sensitive documents demands the
highest levels of quality and security. This extends beyond checks to
include applications such as tickets, passports, ID badges, prescription
pads, high-value coupons, cross-border documents, birth certificates
and many more.
For years, adding security features like
pantographs, prismatic designs and holograms meant producing
pre-printed forms on secure paper on offset presses --a costly,
resource-intensive undertaking. Now, with versatile high-speed color
inkjet technologies like the , printing secure documents is fast, efficient and cost-effective.
Océ inkjet technology... perfect for security printing Océ
JetStream inkjet technology is ideal for secure printing for a number
of reasons. It addresses all color, personalization and MICR (when
needed) printing requirements on a single platform. It supports a wide
range of substrates. And it eliminates the multiple processes required
to produce pre-printed forms on an offset press and then personalize
them on a digital press.
In fact, with Océ inkjet technology,
theres no need for preprinted forms or the security measures required
to transport and store them. The Océ JetStream platform meets or
exceeds established standards for secure document printing. At the same
time, it eliminates the costly infrastructure, labor requirements and
inventory costs associated with offset technologies. All of which makes
Océ inkjet products a win-win for secure document printing.
Security features to print with confidence Producing
high-value documents requires absolute safety and security. New digital
security features offer a level of security equivalent or superior to
those used in traditional offset-printed security papers and
documentswithout the associated labor and costs. Océ digital printing
solutions offer a full range of anti-copy, anti-fraud security features:
Digital Void pantographappears on the front of a document, check or prescription when it is scanned or photocopied. [1]
HALO covert authenticable security featurea
digital logo that, when viewed through verification grid (lenticular
lens), reveals words or letters imprinted as a latent image. [2]
Prismatic designan overt security
feature, a special prismatic color that is printed on a document for
added security. The pantographic background is printed in two or more
colors, with the ink colors merged to form a blend of colors. [3]
Micro-printing of signature lines or check bordersuses
a small font that appears as a solid line. When viewed under a
magnifying glass the words become visible. When scanned or photocopied,
the words run together making them impossible to read, even with
magnification.
A padlock icon on a check amount boxindicates the presence of at least three security features. [4]
Faint original document security screenon the back of a check, drops out easily and doesnt copy or scan well.
Security features warning boxon the back of a check, indicating the security features present.
Fractional account/routing numbers on a checkindicate that if the MICR line is altered/doesnt match the fractional number, the check is not good.
There's much more to the story with secure
printing applications spanning wide range of industries including
financial services, insurance, government, education, healthcare,
entertainment, legal services, retail, transportation, manufacturing,
communications, information technology, and food and beverage. To learn
more, download the Secure Document Printing brochure and see how Océ JetStream technology provides secure, fast and efficient printing of sensitive documents.
[1] Licensed through Arcis Digital Security
[2] Licensed through Arcis Digital Security
[3] Licensed through Arcis Digital Security
[4] Licensed through Check Payment System
Association
Here in the first month of the year you may be thinking about ways to bring in some new business and get the most out of your marketing budget. To get some fresh insights, go to Digital Nirvana to find . Then read about the . These articles tie together to explain how to get the most out of your marketing efforts in 2010.
About Océ
Océ is a leading international provider of digital document management
technology and services. The companys solutions are based on Océs
advanced software applications that deliver documents and data over
internal networks and the Internet to printing devices and archives --
locally and around the world. Supporting the workflow solutions are
Océ digital printers and scanners, considered the most reliable and
productive in the world. Océ also offers a wide range of display
graphics, consulting and outsourcing solutions.
Océ employs around 22,000 people, with 2008 revenues of approximately
$4.3 billion, operates in around 100 countries and maintains research
and manufacturing centers in the Netherlands, the United States,
Canada, Germany, France, Belgium, the Czech Republic, Romania and
Singapore. Océ North America is headquartered in Trumbull, CT, with
additional business units in Chicago, IL; New York City; Boca Raton,
FL; Salt Lake City, UT and Vancouver, BC. North American revenues
represented approximately half of Océs worldwide business in 2008, and
employment is approximately 10,000. For more information about Océ,
visit . Outside the U.S., consult .
