Building Revenue with Océ JetStream Adding Color, Value and Volume
Symcor, the biggest transactional printer in Canada, has led its market in bringing transpromo communications to financial customers. Their first Océ JetStream printer helped Symcor make the strategic shift from basic transaction and conventional monochrome printing to full color variable output. This summer, the Canadian transpromo leader is adding a second Océ JetStream 1500 color inkjet system this summer to support its thriving transpromo business.
The second Océ system reinforces Symcor's commitment to transpromo leadership with the quality and production power to dominate the Canadian market. "Océ was very supportive in understanding our business model, and this was critical for us," said Normand Allard, Director of Product Management at Symcor.
Prepared for New Business The full-color Océ JetStream 1500 inkjet digital printing system is designed to maximize productivity in corporate and commercial print environments. The printer produces full-color variable data output at ultra-high speed with exceptional quality, and supports monthly duty cycles of up to 40 million impressions.
Symcor's first Océ JetStream system was installed a little over a year ago. It now runs at full capacity as it handles the additional color business. To continue adding new accounts, Symcor couldn't be caught short on capacity and recognized the need for a second system.
"The Océ JetStream platform gives us new opportunities that contribute in our efforts to convert more work into color and bring new solutions to our clients," said Allard. "Symcor was successful in securing new business by demonstrating the benefits of printing documents in color. Having the right technology and being able to showcase the equipment within a live environment was critical to our success." The Océ JetStream technology also helped Symcor diversify by going after new vertical applications beyond financial documents.
Making Digital Color an Easier Sell "We consider Océ JetStream the leading full color ink jet technology in the market. When we promote full color communications to prospective clients, we can show how we are already using it to help clients enhance their documents to become more effective communication tools," said Allard. "Having the Océ JetStream running live within our environment makes it easier to demonstrate the capabilities and advantages of the platform. Customers see what can be done with digital color printing, and this motivates them to take a closer look at their own documents to make sure they are keeping up with trends and changes in the market."
Reduced Costs, Incremental Revenues, "Green" Practices "When we decided to buy the Océ equipment, our goal was to convert existing black and white applications into full color forms replacement applications. This helped customers to reduce their carbon footprint and provided them with opportunity to enhance the application with variable color messaging to promote, educate and enhance the customer experience. We feel the Océ JetStream systems will help us capture additional opportunities in this space and therefore provide Symcor more revenue in the next few years," Allard declared.
A true production workhorse in both color and black and white, the Océ JetStream printer does the work of several systems. "For us, it is like getting two printers for one. We can leverage this technology to offer different solutions in both color and black and white to our clients, while reducing costs and retiring legacy equipment within our fleet," Allard said. "With the new Océ JetStream, we gain the potential for new revenue and eliminate the expense of the additional black and white systems, which brings down our overall costs."
The Océ JetStream printer also contributes to Symcor's "green" business practices. Allard explained, "The use of onserts', in-statement messages and replacement of pre-printed stock were important contributors to Symcor's environmental sustainability initiatives."
Flexibility Supports Business Continuity For Symcor, flexibility is the most vital benefit of the Océ JetStream platform. The Océ JetStream 1500 printer is field-upgradeable to the next level of speed and volume, guaranteeing a genuine growth path and investment protection. The upgradeable technology also offers useful inline capabilities such as integrated folding, perforating hole punching and rewinding.
In addition, Symcor needed redundancy to protect their growing transpromo and color business. With the acquisition of the second Océ JetStream, they can send the same color file to another Océ JetStream printer or to an Océ monochrome device, without altering that original color file or the related workflow. This flexibility adds security for business continuity planning, as it ensures the same quality without investing in more systems for multiple sites or maintaining multiple versions of the same file to accommodate different systems.
"We are excited to work with a transpromo leader like Symcor, who can maximize all the advantages of Océ JetStream technology. Bringing on a second Océ system so quickly demonstrates the pent-up demand for high quality full color variable data communications in this market," said Patrick D'Souza, President, Océ-Canada Inc.
Professional Document Make-ready Made Easy
The latest generation of Océ PRISMAprepare adds value, functionality and intelligence to the pre-print workflow.
Simplifies job preparation Designed with the user in mind, device-independent Océ PRISMAprepare document preparation software simplifies job preparation from composition through production, offering robust clean-up, automated layout, soft proofing and basic preflighting. Capabilities include a standard PDF workflow, rapid corrections and cleanup, an intuitive user interface and a true WYSIWYG preview of the entire prepress process, which eliminates the need for hard-copy proofs and minimizes environmental impact.
New features that accelerate productivity include support for full-bleed tabs, integrated color management and simplified programming of jobs with repeating pages to name a few.
Unleashing Potential "The new version of Océ PRISMAprepare software unleashes the full power of Océ VarioPrint® 4000, Océ VarioPrint 6000 Ultra, Canon imagePRESS® and other Océ and non-Océ production cutsheet printers," said Océ International Software Product Manager, ErnstJan de Bruin.
This next-generation software also streamlines preparation of single or double-sided, square or rounded, full-bleed tabs in color or black & white with up to three lines of text and even specify a different color for each tab For jobs with repeating pages, Océ PRISMAprepare 5.1 software makes programming and selecting repeating pages fast and automatic.
Océ PRISMAprepare 5.1 is available immediately.
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About Océ Océ is a leading
international provider of digital document management technology and
services. The company's solutions are based on Océ's advanced software
applications that deliver documents and data over internal networks and
the Internet to printing devices and archives -- locally and around the
world. Supporting the workflow solutions are Océ digital printers and
scanners, considered the most reliable and productive in the world. Océ
also offers a wide range of display graphics, consulting and
outsourcing solutions.
Océ employs around 22,000 people, with
2009 revenues of approximately $3.7 billion, operates in around 100
countries and maintains research and manufacturing centers in the
Netherlands, the United States, Canada, Germany, France, Belgium, the
Czech Republic, Romania and Singapore. Océ North America is
headquartered in Trumbull, CT, with additional business units in
Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and
Vancouver, BC. North American revenues represent approximately half of
Océ's worldwide business, and employment is approximately 10,000. For
more information about Océ, visit . Outside the U.S.,
consult .
"Océ"
and the Océ logo are registered trademarks of Océ-Technologies B.V. All
product and company names are trademarks or registered trademarks and
are the property of their owners and are respectfully acknowledged.
