The doors
have once again closed on drupa, the two-week-long, over-the-top,
quadrennial print exposition that brings some 400,000 people to a
campus of 19 large exhibition halls on the north side of Dusseldorf,
Germany. Every imaginable aspect of the printing industry could be
found at drupa, which showcased equipment and software from nearly 1900
companies.
Océ was
among the leaders, with a full range of advanced printing systems and
software solutions that address the rapidly evolving needs of a
changing industry. In the production printing market, Océ focused on
three key areas, TransPromo, book production, and sustainability, with
color as an intrinsic part of each. This 2008 edition was nothing short
of amazing.
TransPromo Delivering new ways to communicate with customers
It was hard to get near the Océ JetStream 2200,
the big, fast inkjet printer launched late in 2007 but shown in public
for the first time at drupa. It was showcased running TransPromo
documents but also proved its versatility by printing color sections of
digital newspapers on newsprint --demonstrating that even full-color
daily newspapers can be produced cost-effectively in short runs. It was
TransPromo, though, that was capturing the imaginations of the throngs
standing three and four deep around the machine.
Roll Over Gutenberg Writing the book on digital printing
Set the Time Machine to the mid-15th century. An innovative German named Johannes Gutenberg has combined his deep knowledge of metallurgy and growing impatience with the high costs and slow processes used to print books to invent movable type. His innovation would allow bookmakers to create infinite combinations of words and phrases an infinite number of times, and thereby produce quantities of books at a reasonable cost. Gutenberg couldn't have imagined his creation would change how people learn, share ideas and communicate, much less make him one of the most important figures of the second millennium. But it did, and in celebration of "The Book," Océ took the opportunity of drupa to launch , a digitally printed book about the history --and on-demand future-- of books.
Feeling the Need to be Green Océ portfolio of sustainable products and programs continues to expand
Sustainability and the Need to Be Green in a variety of ways was a featured topic at drupa. Many companies were actively talking about their initiatives to tred more lightly on the planet and interest is growing on this topic among all types of print providers. Océ's just released 2007 Sustainability Report explains Océ practices regarding use and re-use of components, energy and water consumption, waste handling and emissions, as well as human and environmental safety.
Océ pursues sustainable approaches across many areas. A number of Océ products comply with the stringent criteria set by the U.S. Environmental Protection Agency's ENERGY STAR program, which promotes energy efficiency and economical use of paper in office equipment to reduce combustion-related air pollution. Océ re-manufacturing programs expand the use of recyclable materials, so only a fraction of Océ equipment ends up as landfill, where it can then be disposed of in a controlled manner. Océ was also one of the first companies to be RoHS compliant, implementing the standard across its product line, from the Océ VarioPrint cut-sheet systems to Océ VarioStream continuous form systems.
Customers concerned with environmental issues have acknowledged Océs efforts. Océ has been recognized for its social and environmental responsibility by a number of international organizations, and we appreciate that this commitment has been carried through products like the Océ JetStream system, noted Don McKenzie, CEO of Océ customer Direct Group.
A huge thing was the environmental aspect of the Océ VarioPrint 6160 system. The machine creates no toner waste and has much lower emissions. That was definitely a deciding factor, said June Lapland, operator of the in-house duplication/distribution center at Kellogg Community College.
Members of the Océ VarioPrint multifunction family have been awarded Blue Angel certification for meeting strict requirements on emissions of dust, heat, ozone and noise. No carcinogenic, mutagenic or reprotoxic substances may be added to the plastics used in casings and toners. Maximum emission levels for volatile organic compounds, ozone and dust may not be exceeded. Noise production may not exceed 75 dB(A). Océ VarioPrint systems using Océ CopyPress technology produce virtually no ozone emissions, and their photoconductors contain no toxic elements.
Copies of the 2007 Sustainability Report are available at .
Digital Nirvana Expert Insight into critical Issues
WhatTheyThink.com,
the printing industrys leading source for daily news and intelligence
has launched TheDigitalNirvana.com, a new educational website and
industry blog in cooperation with Océ North America.
Educational Focus, Knowledge Exchange The
Digital Nirvana blog will focus on educating the printing community
about how evolving technologies can fuel opportunities for business
growth. The open discussion nature of blogs will allow a free-flowing
interchange of information to expand printers overall knowledge base.
Featuring authors from , prominent industry analysts
and other thought leaders, it will be the catalyst for a lively
exchange of the most current thinking and a variety of viewpoints.
Prospects
and customers constantly ask us how they can expand their business by
offering more services or appealing to a wider audience," said Sheryl
Pattek, Vice President of Marketing Services for Océ North America,
Production Printing Systems. By developing this blog in partnership
with WhatTheyThink.com, we can extend our educational reach to a broad
audience of business leaders who are interested in these important
growth opportunities.
Océ shares our commitment to providing
the market with information about the trends that are driving growth in
our industry. We will establish a credible dialogue to help our
audience get involved and prosper with TransPromo document printing,
short run book publishing and high-end inkjet applications, said Randy
Davidson, President of WhatTheyThink.com.
TheDigitalNirvana
blog is available free of charge and will also offer a free weekly
email newsletter recapping highlights of the weekly dialogue and
interchange of ideas and information.
Océ helps the people who make our world. Companies everywhere use Océ technical documentation systems in manufacturing, architecture, engineering and construction. Each week, high-speed Océ printing systems produce millions of transaction documents such as bank statements and utility bills. And in offices around the world, people use Océ professional document systems to keep the wheels of business and government turning. Océ is also at work in publishing on demand, newspaper production and wide format color for spectacular display graphics. It all helps our professional customers go 'Beyond the Ordinary' in printing and document management.
