Newspapers of the Future Individualized newspapers demonstrated in Oz
The Digital Daily newspaper, the first publication of its kind in Australia, is being printed in concert with Océ Australia Limited on an Océ JetStream® continuous feed, full-color inkjet press. The Océ JetStream system prints up to 3,000 36-page tabloid newspapers per hour or 23,000 copies per eight hour shift. Each copy is potentially an individual product, printed digitally with no loss of speed or quality compared to more traditional printing methods.
Océ partnered with the Pacific Area Newspaper Publishers' Association (PANPA) to produce the first individualized newspaper in Australia. The process was demonstrated at the annual PANPA Future Forum trade conference in Sydney, August 26-27. CEO of the Newspaper Publishers' Association, Mark Hollands, says the Digital Daily was conceived to demonstrate what is possible with a digital press. "This technology presents an opportunity to create new products and revenue streams," he said. "I'm attracted by its capacity to allow personalization of newspapers, sections and magazines."
Reader-driven Personalization Readers could select stories and ads according to their interests so that the 16-page PANPA Digital Daily newspaper contained stories and ads personalized for each reader. By inviting subscribers to submit their preferences in news and products via a web portal, each newspaper can be tailored to those preferences.
The production of digital newspapers is a target market for specialized newspaper printers. Additionally, digital newspapers provide an opportunity to general commercial printers and mailers to profitably extend their production night shifts. Océ pioneered this market with the Océ Digital Newspaper Network®. More than 25 million newspaper copies have been produced globally through this network since 2001, making Océ the world market leader in digital newspaper production.
The introduction of the Océ JetStream series of digital full-color inkjet presses extended Océ production capabilities into higher run lengths, unprecedented productivity and full-color quality on par with traditional newspapers produced on offset presses. Now digital production speeds are within the scope of those required for smaller metropolitan, suburban and country newspapers.
Océ software enables personalization and processing With the Océ PRISMA® software suite for Graphic Arts workflow, Océ also offers solutions for generating highly personalized newspaper content. These variable applications can be processed in real time to match the speeds of the digital presses, which can be up to 150 meters per minute.
Personalization is now a solid publishing concept to help reinvigorate newspaper circulation. We are fully committed to the digital newspaper market, and with the PANPA Digital Daily, we provide a market-driven proof of concept for individualized digital newspapers providing a real business added-value that cannot be produced on traditional offset presses, said Peter Wolff, Océ Vice President Graphic Arts.
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About Océ Océ is a leading
international provider of digital document management technology and
services. The company's solutions are based on Océ's advanced software
applications that deliver documents and data over internal networks and
the Internet to printing devices and archives -- locally and around the
world. Supporting the workflow solutions are Océ digital printers and
scanners, considered the most reliable and productive in the world. Océ
also offers a wide range of display graphics, consulting and
outsourcing solutions.
Océ employs around 22,000 people, with
2009 revenues of approximately $3.7 billion, operates in around 100
countries and maintains research and manufacturing centers in the
Netherlands, the United States, Canada, Germany, France, Belgium, the
Czech Republic, Romania and Singapore. Océ North America is
headquartered in Trumbull, CT, with additional business units in
Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and
Vancouver, BC. North American revenues represent approximately half of
Océ's worldwide business, and employment is approximately 10,000. For
more information about Océ, visit . Outside the U.S.,
consult .
"Océ"
and the Océ logo are registered trademarks of Océ-Technologies B.V. All
product and company names are trademarks or registered trademarks and
are the property of their owners and are respectfully acknowledged.
