Shifting from Mail to Marketing Helping small businesses with short run color, variable data marketing
"We see the future of direct mail as a personalized, targeted medium
that requires digital printing," says Lynndell Epp, President of Mail
Masters of Colorado, Inc. "Digital printing is growing within the
mailing and printing industry, so it's very critical for companies like
ours to implement technology to offset declines in other areas of our
business."
Mail Masters of Colorado is growing their business as
a marketing resource for small businesses. The company has aggressively
pursued strategies to establish leadership in their market, and in
April 2009, an investment in Océ digital color technology gave them the
ability to create variable full color direct mail for customers in a
variety of fields.
Comprehensive Service, Affordable Color Were finding we can be a more comprehensive service provider, which in turn provides us with more opportunity, said Epp. As we continue to build our capabilities and reputation, in the coming year we should see our marketing services improving our bottom line even more.
Variable data communication is an important strategy for companies that are serious about improving their marketing. I tell my clients that the more personal their marketing, the better the response. Another trend is integrating printing communication with web communication, for example, sending a customer to a PURL or a campaign specific landing page, Epp added.
The Océ CS650 cutsheet color system produces appropriate run lengths of quality output at affordable price points for the small businesses that make up our client base, notes Briana Epp, Mail Masters General Manager.
Weve helped clients move short-run offset work to our Océ equipment, which has improved turnaround time for them. Thats been one of the biggest advantagesimproving speed to market."
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About Océ Océ is a leading
international provider of digital document management technology and
services. The company's solutions are based on Océ's advanced software
applications that deliver documents and data over internal networks and
the Internet to printing devices and archives -- locally and around the
world. Supporting the workflow solutions are Océ digital printers and
scanners, considered the most reliable and productive in the world. Océ
also offers a wide range of display graphics, consulting and
outsourcing solutions.
Océ employs around 22,000 people, with
2009 revenues of approximately $3.7 billion, operates in around 100
countries and maintains research and manufacturing centers in the
Netherlands, the United States, Canada, Germany, France, Belgium, the
Czech Republic, Romania and Singapore. Océ North America is
headquartered in Trumbull, CT, with additional business units in
Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and
Vancouver, BC. North American revenues represent approximately half of
Océ's worldwide business, and employment is approximately 10,000. For
more information about Océ, visit . Outside the U.S.,
consult .
"Océ"
and the Océ logo are registered trademarks of Océ-Technologies B.V. All
product and company names are trademarks or registered trademarks and
are the property of their owners and are respectfully acknowledged.